We develop tactical marketing programs, from direct mail catalogs, to telemarketing, to internet-based marketing. We can launch and manage your program.

 

Service List

· Analyze/Research the market

· Perform customer segmentation and profiling

· Determine the most appropriate suite of marketing tools

· Research and develop the Marketing Plan

 

 

 

 

For more information about this service:

E-mail: jay@thejaygroup.com

Develop Strategies

· Create and produce integrated marketing communications

· Monitor program logistics

· Manage vendor resources

· Produce ongoing reporting and status

 

 

 

 

For more information about this service:

E-mail: kelley@thejaygroup.com

Create, Develop, Manage Marketing Programs

· Design/Develop a marketing database

· Manage flow of data to/from the database

· Ensure data is kept clean and current

· Develop program tracking tools and measurement plans

For more information about this service:

E-mail: bill@thejaygroup.com

 

Develop & Manage Marketing Databases

· Calculate program ROI

· Determine response and conversion for customer segments

· Analyze product performance

· Determine customer LTV

For more information about this service:

Analyze Data

E-mail: bretl@thejaygroup.com

The JAY Group provides consulting and analysis to establish the most appropriate direction for reaching your goals and objectives.

We will create tools specific to your database needs and can maintain your information.

The JAY Group will determine the ROI of each program and evaluate the success of your campaign.