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Strategic planning and management of loyalty marketing program for direct mail, telemarketing, e-mail marketing |
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Marketing analysis, database development, campaign management, and strategic planning |
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Primary research and segmentation analysis to assist in marketing planning |
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Managing a frequency rewards program and providing strategic marketing consulting |
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Analyzing marketing program data, managing data entry, and providing strategic consulting for database development |
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National Specialty Retailer (850 stores in the US and Canada) |
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Multi-facility Golf Course Company |
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Casino Destination |
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National Specialty Retailer (300 Stores plus Catalog and Internet) |
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National Specialty Retailer (1,600 Stores in the US) |
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Project List |
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Telemarketing |
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Specialty Food Delivery Company |
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CRM strategic planning and lead generation |
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Investment Banking Firm |
