We have two service areas: Insight and Motivation. Understanding customers and driving response are the best ways to turn our clients into heroes. Our expertise in marketing analytics and market research provides the INSIGHT to develop smart marketing programs that MOTIVATE the desired response.
Every marketing company has its bias. At The JAY Group, we favor a strategy that is heavy on response marketing. Motivating a click, call, or visit is what we do best, because our clients are measured on their ability to drive revenue.
Founder and leader of our Insights practice. Jay is strategic, dependable, and effective. His Net Promoter Scores are through the roof!
Steve combines top-notch technology skills with incredible client service to develop and manage complex custom systems.
Manaw always seems to be the smartest guy in the room. Our Harvard-educated expert leads our India-based technology and research teams.
We developed Loyalty Leaders because our clients needed a customized, affordable loyalty marketing program and system. It’s both a process and CRM system to manage the program. The Loyalty Leaders process first determines the best approach for increasing customer loyalty. We then design and develop a program to fit your needs. Unlike other companies, we develop the systems needed to support the strategy. We manage the program and use our measurement and analytic expertise throughout the program to ensure continuous improvement.visit loyalty leaders
We have experience in many markets, and excel in those where marketing plays a critical role in motivating prospects and customers to take action. Some of our most common markets are…
These are just some of the great brands we have the honor of calling our clients. And behind each are incredible people for whom we spend our days gathering insights and motivating response. We tend to fit best with mid-market organizations that are driven by marketing.