if our clients become heroes,

we have done our job

Become A Hero

why us

We have two service areas: Insight and Motivation. Understanding customers and driving response are the best ways to turn our clients into heroes. Our expertise in marketing analytics and market research provides the INSIGHT to develop smart marketing programs that MOTIVATE the desired response.
Every marketing company has its bias. At The JAY Group, we favor a strategy that is heavy on response marketing. Motivating a click, call, or visit is what we do best, because our clients are measured on their ability to drive revenue.

our promise

Develop strategy through research and analytics
Focus on programs that drive response
Help our clients become heroes

the group

Our Lead Motivators – the Driving Force that Propels our Clients Forward

jay weinberg


Founder and leader of our Insights practice. Jay is strategic, dependable, and effective. His Net Promoter Scores are through the roof!

Steve Shao

Systems Developer

Steve combines top-notch technology skills with incredible client service to develop and manage complex custom systems.

Manaw Modi

Director of Analytics

Manaw always seems to be the smartest guy in the room. Our Harvard-educated expert leads our India-based technology and research teams.




loyalty marketing

lead generation



We developed Loyalty Leaders because our clients needed a customized, affordable loyalty marketing program and system. It’s both a process and CRM system to manage the program. The Loyalty Leaders process first determines the best approach for increasing customer loyalty. We then design and develop a program to fit your needs. Unlike other companies, we develop the systems needed to support the strategy. We manage the program and use our measurement and analytic expertise throughout the program to ensure continuous improvement.

visit loyalty leaders

our markets

We have experience in many markets, and excel in those where marketing plays a critical role in motivating prospects and customers to take action. Some of our most common markets are…






The Annie E. Casey Foundation
The Aspen Institute
Bath & Body Works
The Bike Cooperative
Carpet One
CCA Global Partners
The Chicago School of Professional Psychology
Coastal Contacts
The Colleges of Law
Colorado Belle Hotel Casino
CQ Intel
Crabtree & Evelyn
Dallas Nursing Institute
The Dwyer Group
Edgewater Hotel Casino
Empress Casino
Flooring America
Furniture Row
Hoosier Park Racing & Casino
Indiana Grand Racing & Casino
Invisible Ink
Les Mills
Maryland CASH
MB Financial Bank
Mr. Rooter
Outward Bound
Pacific Oaks College
Preferred Hotel Group
PurFoods/Mom’s Meals
Rutgers University
Saybrook University
Sunglass Hut
The University of St. Francis
The Yankee Candle Company

our heroes

These are just some of the great brands we have the honor of calling our clients. And behind each are incredible people for whom we spend our days gathering insights and motivating response. We tend to fit best with mid-market organizations that are driven by marketing.

Resource Center

Please help yourself to our expanding library of presentations, white papers, and ebooks that are filled with strategies for marketing insights and motivation. Become a hero!


"Get Old Schooled"

Explore Resources

Email Us

444 N Wells St, Ste 304, Chicago, IL 60654
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